Asem Bhakta Singh, Special Correspondent North East
Mayukh Hazarika, entrepreneur and founder of Raincheck Earth (P) Limited, embarked on a unique venture in the alcoholic beverage industry, creating Cherrapunji Eastern Craft Gin. Situated in the rain-soaked region of Cherrapunji, the gin stands out for its distinct taste derived from pure rainwater. Hazarika emphasizes sustainability, using lightweight bottles lasting over 10 years and reducing energy consumption by 70%. Recognized by the DPIIT, the brand achieved Global Spirits Master ‘Master 2023’ title within eight weeks. With a mission to be carbon-neutral by 2024, Raincheck Earth strategically chose North-east India for its rich biodiversity and rare botanicals, crafting a high-quality, sustainable spirit. Supported by angel investors, the company excels in the challenging alcoholic beverage sector, blending technology and a unique regional imprint to create a one-of-a-kind craft gin experience.
